Nationwide Insurance announced today that it signed a three-year agreement with the National Football League (NFL) to become an official insurance sponsor of the league. The relationship kicks off this season and will run through the 2016 season.
“We’re thrilled to be strengthening our relationship with the National Football League,” said Matt Jauchius, Nationwide’s chief marketing officer. “The NFL is the most watched sport in America and has a passionate fan base. Those factors make the NFL an extremely attractive platform for Nationwide.”
As part of the agreement, Nationwide becomes a founding sponsor of NFL Now,the NFL’s new digital video service providing fans with the NFL news, analysis and highlights they want across their Internet-connected devices. Launching in early August, NFL Now will be personalized for each fan’s interests, allowing them to follow the NFL how they want, where they want, when they want. For more information on NFL Now, fans can visit: nfl.com/now.
Nationwide also will be a presenting sponsor of the Walter Payton NFL Man of the Year Award, which honors a player’s volunteer and charity work, as well as his excellence on the field.
“Supporting this award aligns closely with Nationwide’s philanthropic passion and commitment to be More Than a Business,” said Jauchius. “As Nationwiders, we care, we volunteer in our communities and we help our members feel safe and protected. The Walter Payton NFL Man of the Year award embodies those same values and we’re proud to be associated with it.”
“We are pleased to welcome Nationwide to our roster of sponsors,” said Renie Anderson, NFL senior vice president of sponsorship and partnership management. “We look forward to working with Nationwide to bring more fans closer to our game through important platforms including NFL Now and the Walter Payton NFL Man of the Year Award.”
As an official sponsor, Nationwide Insurance will be able to feature the NFL Shield and the collective marks of all 32 NFL teams in its national marketing and advertising campaigns.
Nationwide is already a large NFL media buyer and has existing sponsorships with the Dallas Cowboys and the Denver Broncos. In May 2014, the company also signed Denver Broncos quarterback Peyton Manning as a company spokesperson.